Manuel Heredia Perez

Manuel Heredia Perez

General Director of Trade and Consumption at the Regional Government of Galicia. He was Sourcing Director at GUESS INC. Europe, overseeing the sustainability and sales strategies in department stores, and was also a manager at ZARA, where he oversaw the international supply and value chain.

Gradueted from the Instituto Eusebio da Guarda – A Coruña and the LCF – University of the Arts London.

On the first day of the Forum, Manuel Heredia Perez will share his experience on the digitalisation of the consumer experience, considering its application to the commercial structureof cities.